About Wilber Winkle
A resident of Maryland for most of his life, Wilber Winkle
recently decided a change was in order after reviewing a petition
signed by 172 of the 179 residents of his apartment community.
Their desire to see Wilber head out onto the road and to expand
his horizons was so strong that they actually packed and loaded
all of his belongings for him. Wilber himself put it this
way in a recent letter: "Many of the residents were so
caught up in the emotion of my exodus that they were unable
to gain the composure needed to bid me a proper farewell,
and my persistent knocks on their doors went unanswered."
Driving for an entire day and much of the night, Wilber
desperately searched for a sign that would tell him where
to make his new home. He traveled more than 1,000 miles before
finally spotting his beacon in the night. Pulling over to
the shoulder of a deserted interstate outside of Tampa, Florida,
he stepped down from his truck, turned his nose to the air,
and smelled the unmistakable aroma of Pepperidge Farm cookies.
Four and a half miles later, a Pepperidge Farm Cookie Factory
came into view.
"If you've ever tasted a Pepperidge Farm product,"
says Wilber, "I'm sure you can figure out why I settled
here. A Pepperidge Farm cookie is as close to perfection as
any product ever made. The factory's aroma will be a daily
and constant reminder of how products can and should be manufactured
and marketed."
Wilber's days in the Tampa area are filled with fairly
everyday activities. He eats junk-food, goes to the mall,
plays golf, rents videos, washes his clothes, and goes to
the bank, all while keeping a very sharp eye out for products
and services that do not meet his and our expectations. "My
mission remains unfinished," says Wilber. "You can
count on hearing much more from me in the months and years
ahead." |